For the Children's Wear Expo, it can better grasp the market context, consumption demand, development trend, fashion trend, consumer demand and market status, inject a new force into the future development of the children's wear industry, point out the direction for the children's wear industry, and wake up the brilliant scene of the children's wear industry.As China becomes the second largest economy in the world, the population structure is also changing. With the introduction of China's second child policy, the number of Chinese children will rise rapidly.As the per capita consumption level of children's clothing in China continues to rise, in 2019, the per capita consumption of children's clothing in China will reach 1018 yuan, and the market scale will reach 239.15 billion yuan, a year-on-year increase of 14.6%! It can be seen that the market scale of children's wear is huge!With China's accession to the WTO (World Trade Organization) for a longer time, China has more opportunities to show in the world. And with the continuous upward development of China's economy and culture, the consumption concept of the Chinese people has become increasingly mature. Some consumers in economically developed areas have a more trendy and brand oriented demand for children's clothing.In particular, more and more post-90s and post-95s parents have gradually entered the children's clothing consumption camp. This trend is not difficult to see that the demand for children's clothing in the future will be increasingly high. Among them, the new parents are mostly accompanied by the generation of brand growth. It has become a habitual behavior to pursue young, fashionable and trendy children's wear brands.At present, from the perspective of the whole life cycle of the clothing industry, compared with the adult clothing industry such as men's clothing, women's clothing, sportswear, etc., the children's clothing industry is still in a stage of rapid growth, with obvious characteristics of rapid market demand growth and large growth space. Among them, high-end children's wear, as one of the major market segments in the field of children's wear, also has a broad prospect.As for high-end children's wear enterprises in China, most of them focus on direct marketing and franchise mode. At the initial stage of brand expansion, enterprises will rapidly expand their sales channels and brand coverage by making more use of the resources of franchisees all over the country, so as to make their own brands known, and will also grant more business rights and allow the privilege of developing their own subordinate franchisers.However, with the rapid development of brands and the need for unified operation, enterprises are forced to gradually increase the proportion of direct stores, or strengthen the unified management ability of franchise stores. Enterprises need to form a more reasonable, more balanced and more effective proportion structure between the two models, and make full use of the inherent business advantages of these two sales models.

China Light Textile City Fashion Women's Wear Special Release Show was held in Keqiao China Light Textile City Clothing (Accessories) Market, Shaoxing, Zhejiang. Six commercial enterprises from the fabric market of China Light Textile City, including Xinxujia Cloth Shop of China Light Textile City, Keqiao District, Shaoxing, Mishang Textile Co., Ltd., Keqiao Yiheng Garment Design Co., Ltd., Shidie Textile Co., Ltd., Mishun Textile Co., Ltd., and Yunsha Textile Co., Ltd., have brought about a visual feast of smart and fashionable women's clothing with nearly 50 sets of fashionable women's clothing, It opened a new chapter of fashion.The holding of this release show in the professional market of China Light Textile City not only enriched the new scenes of merchant enterprise brand display, commercial promotion and marketing, but also delivered and enhanced the influence of China Light Textile City on "internationalization, fashion, intelligence and complex".The event was hosted by the Construction Management Committee of China Light Textile City, Keqiao District, Shaoxing City, undertaken by the Creative Industry Service Center of China Light Textile City, China Textile Information Center/National Textile Product Development Center, and China Women's Wear Fabric Fashion Research Institute. The fabric market of China Light Textile City is particularly supported.

One of the special activities of "Keqiao Daily Fashion - Fashion Exchange Activity" - "Jingwei Matchmaking Meeting - Clothing Brands Entering the East Market of China Light Textile City&Joint Market" was successfully held in the joint market of China Light Textile City. The event was attended by 30 merchants from the East China Light Textile Market and the United Market, including Daylight Textile, Chuangwei Textile and Feiyue Textile, and 15 representatives of well-known clothing brands, including 361 Degrees (China) Co., Ltd., Xiamen Jordan Technology Co., Ltd. and Wuxi Hongdou Home Clothing Co., Ltd.The purpose of this meeting is to demonstrate the efficient supply capacity of Keqiao's excellent textile enterprises, vigorously promote the transformation of the commercial value of Keqiao's innovative textile fabric products, enhance the brand influence of China's Light Textile City and Keqiao's textile industry, promote the supply and demand connection, resource integration and win-win cooperation between Keqiao's textile fabric enterprises and clothing brands, and promote the construction of China's textile industry chain cooperation system.In order to ensure the effective connection between the supply and demand sides, the sponsor actively communicated with various brands before the event, investigated 15 brands' purchase intentions in advance from the aspects of fabric material, style, function, application, etc., and selected 30 light textile city businesses that match the brand needs to participate in the event.

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When "Generation Z" gradually enters the center of the social stage, the resulting consumer market restructuring is "subversive", which means that the marketing layout will be more inclined to young consumers. Haichang brand has laid out the strategic planning of brand rejuvenation many years ago. Based on this marketing environment, Haichang Contact Lens, a national brand, has a deep insight, joined hands with Watermelon Video, a benchmark platform in the Chinese video industry, which has gathered a large number of young circles, and took the opportunity of the annual event of watermelon PLAY, which has been upgraded for six years, to achieve the brand's continuous rejuvenation and advancement.In the annual festival of Haichang's general title watermelon PLAY Curiosity Carnival opened on November 20, the most surprising thing about Haichang's brand was that it won the "Best Commercial Video Award" with its own strength in the "Golden Seconds Award" award ceremony, which is an industry landmark in the video industry. The award has been attracting attention in the industry by comprehensively considering the three core dimensions of content dissemination value, content originality and content influence. As the best winner of the award, Haichang brand is the biggest recognition of the brand in the creative content creation field, fully demonstrating that the brand's youth has won the recognition of young consumers.The reason for "detonating" is actually that in the closed door meeting of creators, one of the important links of this annual grand ceremony, Haichang is well versed in the sensory content scene marketing in which hearing, vision and interactive experience are integrated into multiple immersion scenes. The young consumer groups have gained a brand experience experience that is fresh and fresh, which makes Haichang brand easy to remember and trust and enter the hearts of young groups.

From September 15 to 17, 2022, CKE China Infant and Children's Articles Exhibition, sponsored by China Toys and Infant and Children's Articles Association (hereinafter referred to as the China Association), will be held in Chengdu, Sichuan Province, Western China International Expo City. At the same time, CTE China Toys Exhibition, CLE China Authorized Exhibition and CPE China Preschool Education Exhibition will be held. More than 2000 exhibitors at home and abroad will participate in the exhibition with 2000+IP, 5000+brands and 500000+products. The four exhibitions will share cross-border resources and lead the innovation trend.CKE China Infant&Child Products Exhibition is the only trade exhibition covering all kinds of maternity, baby and child products, toys and education from pre pregnancy to 14 years old in Asia. The exhibition categories cover feeding, nursing and sanitary ware, infant and child clothing, maternity clothing, infant and child furniture and household products, infant and child home textiles, baby carriages and accessories, car safety seats and accessories, carrying baby products and accessories, safety supplies, etc.

The rise of new consumption has brought new opportunities for the development of the garment industry with a scale of more than 100 million, and is also profoundly changing the business model of garment enterprises. In the new consumption era, the purchasing coefficient of retailers has become more difficult. The consumption psychology and habits of this young customer group have undergone significant changes. The pursuit of cutting-edge trends, fashion personalization and high quality is its biggest feature. These changes will further improve the purchase requirements of the children's wear industry. For retailers, these changes in market demand directly point to the supply chain behind them. Only a more efficient, stable and flexible supply chain can adapt to this new consumption era. Combined with the current market situation, this means that the garment industry with a market scale of more than one trillion needs new driving forces to ease the current difficulties and face future competition.In this new digital era, Momi Company has changed the traditional ordering mode by using digital services, and launched "Yingjiding" as a new initiative one-stop procurement and ordering platform for mother and child clothing in the new era, which will undoubtedly become the role of "new momentum". Digital procurement is a new breakthrough point for retailers in the post epidemic era, and it has become one of the core driving forces for retailers to reduce costs and increase efficiency and adapt to market development. It is also the key support for retailers to quickly adapt and lead the new consumption trend.For the retail customers of mothers and babies, under the environment of great changes not seen in a century, the order mechanism that has been popular in the industry has made the store operation into a dilemma, posing many challenges to the industry operation and management, and digitalization is the key way to deal with the challenges.

When urban outdoor becomes an emerging track, when sustainability becomes the theme of future fashion, where is the source of constraints on sustainable fashion practice? How can the small people in the industry do to make sustainable urban outdoor life a favorite and revered lifestyle for young people in the future? With these questions in mind, at 13:00 that afternoon, Dai Jiayi, the community manager of our "old friend" ISPO project team, Li Kejie, the marketing manager of Shanghai Huafeng Ruixun Biomaterials Co., Ltd., Sun Lei, the marketing director of Wanzi Technology Co., Ltd., Wu Cuifen, the general manager of France's Lafuma brand in China, and Cui Dan, the founder of CanU's sustainable fashion platform, gathered together and gave new answers from their respective dimensions.The cohesion of the sustainable initiative is not only reflected in the theme activity of "Wave Removal", but also in the process of the development of the new urban outdoor track. Dai Jiayi, the community manager of the ISPO project team, shared what he saw in the industry: "With the increasingly obvious trend of urban outdoor, more and more enterprises are accelerating their entry. In my opinion, the core concept of the new wave of urban outdoor is actually the integration of outdoor life and urban aesthetics, which is reflected in the change of lifestyle, on the one hand, in the development of products and the sense of transmission. Whether it is the fashion industry, or the outdoor industry, whether it is the material end, brand end, or the platform side, activities Fang, more and more enterprises/brands are gathering multiple forces to jointly deliver urban outdoor lifestyle and environmental protection theme through innovative design, hot pursuit products or marketing activities, and cross-border joint branding. "