When urban outdoor becomes an emerging track, when sustainability becomes the theme of future fashion, where is the source of constraints on sustainable fashion practice? How can the small people in the industry do to make sustainable urban outdoor life a favorite and revered lifestyle for young people in the future? With these questions in mind, at 13:00 that afternoon, Dai Jiayi, the community manager of our "old friend" ISPO project team, Li Kejie, the marketing manager of Shanghai Huafeng Ruixun Biomaterials Co., Ltd., Sun Lei, the marketing director of Wanzi Technology Co., Ltd., Wu Cuifen, the general manager of France's Lafuma brand in China, and Cui Dan, the founder of CanU's sustainable fashion platform, gathered together and gave new answers from their respective dimensions.

The cohesion of the sustainable initiative is not only reflected in the theme activity of "Wave Removal", but also in the process of the development of the new urban outdoor track. Dai Jiayi, the community manager of the ISPO project team, shared what he saw in the industry: "With the increasingly obvious trend of urban outdoor, more and more enterprises are accelerating their entry. In my opinion, the core concept of the new wave of urban outdoor is actually the integration of outdoor life and urban aesthetics, which is reflected in the change of lifestyle, on the one hand, in the development of products and the sense of transmission. Whether it is the fashion industry, or the outdoor industry, whether it is the material end, brand end, or the platform side, activities Fang, more and more enterprises/brands are gathering multiple forces to jointly deliver urban outdoor lifestyle and environmental protection theme through innovative design, hot pursuit products or marketing activities, and cross-border joint branding. "