2022-12-12
1088
The rise of new consumption has brought new opportunities for the development of the garment industry with a scale of more than 100 million, and is also profoundly changing the business model of garment enterprises. In the new consumption era, the purchasing coefficient of retailers has become more difficult. The consumption psychology and habits of this young customer group have undergone significant changes. The pursuit of cutting-edge trends, fashion personalization and high quality is its biggest feature. These changes will further improve the purchase requirements of the children's wear industry. For retailers, these changes in market demand directly point to the supply chain behind them. Only a more efficient, stable and flexible supply chain can adapt to this new consumption era. Combined with the current market situation, this means that the garment industry with a market scale of more than one trillion needs new driving forces to ease the current difficulties and face future competition.
In this new digital era, Momi Company has changed the traditional ordering mode by using digital services, and launched "Yingjiding" as a new initiative one-stop procurement and ordering platform for mother and child clothing in the new era, which will undoubtedly become the role of "new momentum". Digital procurement is a new breakthrough point for retailers in the post epidemic era, and it has become one of the core driving forces for retailers to reduce costs and increase efficiency and adapt to market development. It is also the key support for retailers to quickly adapt and lead the new consumption trend.
For the retail customers of mothers and babies, under the environment of great changes not seen in a century, the order mechanism that has been popular in the industry has made the store operation into a dilemma, posing many challenges to the industry operation and management, and digitalization is the key way to deal with the challenges.