2022-12-12
1065
For the Children's Wear Expo, it can better grasp the market context, consumption demand, development trend, fashion trend, consumer demand and market status, inject a new force into the future development of the children's wear industry, point out the direction for the children's wear industry, and wake up the brilliant scene of the children's wear industry.
As China becomes the second largest economy in the world, the population structure is also changing. With the introduction of China's second child policy, the number of Chinese children will rise rapidly.
As the per capita consumption level of children's clothing in China continues to rise, in 2019, the per capita consumption of children's clothing in China will reach 1018 yuan, and the market scale will reach 239.15 billion yuan, a year-on-year increase of 14.6%! It can be seen that the market scale of children's wear is huge!
With China's accession to the WTO (World Trade Organization) for a longer time, China has more opportunities to show in the world. And with the continuous upward development of China's economy and culture, the consumption concept of the Chinese people has become increasingly mature. Some consumers in economically developed areas have a more trendy and brand oriented demand for children's clothing.
In particular, more and more post-90s and post-95s parents have gradually entered the children's clothing consumption camp. This trend is not difficult to see that the demand for children's clothing in the future will be increasingly high. Among them, the new parents are mostly accompanied by the generation of brand growth. It has become a habitual behavior to pursue young, fashionable and trendy children's wear brands.
At present, from the perspective of the whole life cycle of the clothing industry, compared with the adult clothing industry such as men's clothing, women's clothing, sportswear, etc., the children's clothing industry is still in a stage of rapid growth, with obvious characteristics of rapid market demand growth and large growth space. Among them, high-end children's wear, as one of the major market segments in the field of children's wear, also has a broad prospect.
As for high-end children's wear enterprises in China, most of them focus on direct marketing and franchise mode. At the initial stage of brand expansion, enterprises will rapidly expand their sales channels and brand coverage by making more use of the resources of franchisees all over the country, so as to make their own brands known, and will also grant more business rights and allow the privilege of developing their own subordinate franchisers.
However, with the rapid development of brands and the need for unified operation, enterprises are forced to gradually increase the proportion of direct stores, or strengthen the unified management ability of franchise stores. Enterprises need to form a more reasonable, more balanced and more effective proportion structure between the two models, and make full use of the inherent business advantages of these two sales models.