2022-12-12
1232
When "Generation Z" gradually enters the center of the social stage, the resulting consumer market restructuring is "subversive", which means that the marketing layout will be more inclined to young consumers. Haichang brand has laid out the strategic planning of brand rejuvenation many years ago. Based on this marketing environment, Haichang Contact Lens, a national brand, has a deep insight, joined hands with Watermelon Video, a benchmark platform in the Chinese video industry, which has gathered a large number of young circles, and took the opportunity of the annual event of watermelon PLAY, which has been upgraded for six years, to achieve the brand's continuous rejuvenation and advancement.
In the annual festival of Haichang's general title watermelon PLAY Curiosity Carnival opened on November 20, the most surprising thing about Haichang's brand was that it won the "Best Commercial Video Award" with its own strength in the "Golden Seconds Award" award ceremony, which is an industry landmark in the video industry. The award has been attracting attention in the industry by comprehensively considering the three core dimensions of content dissemination value, content originality and content influence. As the best winner of the award, Haichang brand is the biggest recognition of the brand in the creative content creation field, fully demonstrating that the brand's youth has won the recognition of young consumers.
The reason for "detonating" is actually that in the closed door meeting of creators, one of the important links of this annual grand ceremony, Haichang is well versed in the sensory content scene marketing in which hearing, vision and interactive experience are integrated into multiple immersion scenes. The young consumer groups have gained a brand experience experience that is fresh and fresh, which makes Haichang brand easy to remember and trust and enter the hearts of young groups.